33 Things to Learn from 33 Top Marketing Blogs

Are you hoping to to take your blog to the next level? Are you struggling with a particular aspect of your marketing plan? Even if you are faced with a seemingly insurmountable challenge, there is always somebody out there who can help. These are bloggers who specialize in different digital marketing niches, including

content marketing
affiliate marketing
email marketing
inbound marketing
marketing automation
(And often all of the above, as most of these denver digital marketing agency sectors overlap.)

There are thousands of marketing blogs, many of which you can emulate if you want to reach the top of your niche.

In this post, we’re going to dig into the finer details of 33 top marketing blogs. With each one, we’ll inspect a particular aspect that deserves your undivided attention, whether the focus is on content strategy or, specifically, boosting your conversion rate.

By the time you are finished, you’ll have a better idea of what makes each one of these blogs so successful and how they can help you and your marketing campaign. You will also be equipped with actionable steps to help boost the reach and authority of your blog.

Let’s get it started!

1. Content Marketing Institute – An Editorial Calendar is a Must
One of the first parts of building a strong content marketing campaign is getting your team on the same page and coming up with a content strategy for the weeks, months, or years ahead.

The more topics you cover and the more writers you bring on board, the more important it is to create an editorial calendar.

Through my experience with the Content Marketing Institute blog, I know firsthand that staying on track and on schedule is of utmost importance to the organization.

You don’t have to look past the main page of the blog to realize that content is being published regularly, that many authors are featured and that a variety of topics are covered, from marketing automation to optimal strategies for raising your conversion rate.

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2. Copyblogger – Headline Use for Organization and Guidance
A blog without headlines can turn into a nightmare for the reader. The person eventually leaves the page, never to return.

Copyblogger understands the importance of targeted, detailed headlines. This holds true both for the creation of blog post titles – such as Why Lazy People Make the Best Content Marketers – and for the subheadings.

Take it from them: headlines should play a large role in content marketing strategy.

The aforementioned post is roughly 1,100 words in length. With six subheadings, readers are given additional guidance an average of every 185 words or so. This helps organize the content and move the conversation along, all while keeping the reader’s attention.

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3. Backlinko – Grab the Attention of Your Audience
The Backlinko SEO blog is best known for its high quality content, detailed approach and hundreds (sometimes thousands) of comments on each post.

But the biggest thing you can learn from Backlinko is the importance of immediately grabbing your audience’s attention.

Outside of the headline of the most recent post, there is no blog content above the fold. This space is reserved for a well placed button prompting readers to opt-in to “get more traffic.”

It’s also worth noting the well-placed testimonial, courtesy of yours truly, located beneath the button.

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4. Quick Sprout – Get to the Point
With my other blog, Quick Sprout, I make it a habit of getting straight to the point. If you want to captivate the reader, it is a must to deliver on your headline. And by deliver, I mean sooner rather than later.

In a recent post, I discussed five scary digital marketing techniques that are worth the risk. Readers don’t want to wait around to learn the five tips, which is why I dove into the first one within the first 300 words.

With more than 4,100 words total, less than eight percent of the content was devoted to the introduction. After that, it was all “meat and potatoes.”

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